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Six Black-led newsrooms from across the U.S. have been selected to be part of the inaugural cohort of the Black Media Initiative Bridge Project: Audience Revenue. The six-month program provides technology and design support for Black publishers looking to launch an audience revenue campaign.
The selected newsrooms are both traditional print media and digital-first organizations and represent communities all over the country from Maryland, Mississippi, Colorado, Ohio, Tennessee, and New York.
“I am thrilled to announce this cohort. Audience revenue can provide a sustainable source of income for Black media outlets, allowing them to continue producing meaningful content with less reliance on traditional sources of funding,” said Cheryl Thompson-Morton, director of the Black Media Initiative.
She added: “Audience revenue for Black media provides a unique opportunity to empower Black voices and stories. By giving readers the chance to directly support Black media, we can create a more equitable system of media production, one in which Black journalists are given the resources they need to tell their stories.”
The chosen publishers will launch a subscription, membership, or donation campaign in 10 weeks and receive ongoing support throughout the six-month program at no cost to their organization. These newsrooms will also be able to harness technical, analytic, and messaging support and expertise.
Made possible by a generous grant from the John S. and James L. Knight Foundation, the Bridge Project is also being supported by Upside Analytics, Get Current Studio, News Revenue Hub, Poool and SimpleCirc.
Meet the 2023 cohort:
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